Loyalty Program Manager in Kuwait – Al Mulla Kuwait
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Job Responsibilities
- To develop a comprehensive loyalty program strategy specifically tailored to the services offered by the company.
- Align loyalty program objectives with customer retention, transaction frequency, cumulative value, and overall business growth goals.
- Oversee the design and management of the reward structure, ensuring it aligns with customer preferences and company profitability goals.
- Create and execute initiatives to increase customer engagement, satisfaction, and loyalty through the loyalty program.
- Develop targeted retention campaigns to reduce churn and increase customer lifetime value.
- Work with Information Technology professionals to identify and implement cutting-edge technologies to optimize the loyalty program’s functionality.
- Collaborate with the IT team to ensure seamless integration of technology solutions with the loyalty platform.
- Develop and implement digital loyalty solutions which often involves creating a system where customers can earn points digitally for their transactions and these points can then be redeemed through various digital means.
- Conduct market research to understand customer preferences and industry trends in loyalty programs within the remittance industry.
- Stay abreast of technological advancements and emerging trends that could enhance the loyalty program’s effectiveness.
- Leverage the data analytic tools to analyze customer behaviour, and transaction patterns and measure the ROI of each of the programs.
- Implement monitoring mechanisms to track the performance of the loyalty program against predefined KPIs.
- Leverage data for segmentation of customers based on the parameters for ROI and target specific customer groups with relevant promotions and incentives.
- Explore and implement API integrations with external partners to expand the loyalty program’s offerings.
- Establish strategic partnerships with potential partners to enhance program benefits for the customers
- Collaborate with UX/UI designers to optimize the user experience of loyalty program interfaces.
- Ensure seamless and appealing designs that encourage user engagement.
- Implement robust security measures to protect customer data and transactions within the loyalty program.
- Ensuring that all programs comply with Central Bank of Kuwait guidelines.
- Ensuring compliance with relevant data protection and privacy regulations.
- Conducting training sessions for internal teams to ensure a clear understanding of the technology aspects of the loyalty program.
- Communicating technological updates and enhancements to program participants and team members from time to time.
Education and skills
- Education Degree: BachelorMajor: Business, Marketing, Information Technology, or a related field.
- Years of Experience: 3 – 9 Years
- Experience in developing and managing technology-driven loyalty programs with a track record of delivering results
- Strong understanding of data analytics, mobile technologies, APIs, and emerging technologies and strategic thinking and problem-solving abilities.
- Excellent project management and communication skills. Leadership experience with a demonstrated ability to motivate and lead teams